How to Test Pay Per Click (PPC) Ad Copy

Way back in 2009, the economy suffered from a very great and drastic fall down which then resulted in a lot of companies’ rough sailing because of the fall down’s effect on the consumers’ way of shopping online. And so as part of their survival strategy in the midst of the very competitive market, companies and retailers were forced to take actionable measures by scrutinizing and auditing their initiatives when it comes to marketing to increase their bottom line. Furthermore, main areas like PPC or the Pay per Click advertising was needed to be given more focus by a lot of companies. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.

The general and whole paid search performance has a lot of elements affecting it. And a member of these various elements is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.

What to Test and How to Test:

A lot of elements can be used when conducting a test in your Ad copy. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. And for this article, the focus will be on the Ad copy title. The ad’s title is a very important part due to the fact that it is the first thing to be seen by web surfers. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. Presuming that you are selling home electronics, below are the scenarios you should try.

Number 1 Title Test: KeyWord Electronics:

Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.

Home Electronics:Title Test2

In your title, go ahead and try adding terms or words that are highly searched and highly profitable. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.

Source: test2